Getting Started
Understand how SubJolt intercepts cancellations, presents retention offers, and helps you keep more subscribers.
How SubJolt Works
SubJolt is a retention widget that sits on your website and intercepts cancel button clicks before they reach your payment gateway. When a subscriber decides to cancel, SubJolt steps in with a customizable flow — collecting their reason for leaving, gathering optional feedback, and presenting targeted save offers like discounts or subscription pauses. If the subscriber accepts an offer, SubJolt executes it automatically through your connected payment gateway. If they decline every offer, the cancellation proceeds as normal. The entire interaction is logged to your SubJolt dashboard so you can track which reasons drive churn and which offers are most effective at saving subscribers. Setup takes about ten minutes: connect your gateway, install a script tag, and configure your cancel flow in the visual editor.
The Cancel Flow
The cancel flow is the sequence of screens your subscribers see after clicking the cancel button. It starts with a reason popup asking why they want to leave — you define these reasons in your settings. After selecting a reason, they may see an optional feedback screen where they can elaborate. Then SubJolt presents up to four sequential save offers, each tailored to the cancellation reason. For example, a subscriber citing price concerns might see a discount offer, while someone with timing issues could be offered a pause. If the subscriber accepts any offer, the action is applied immediately through your gateway and they stay subscribed. If they decline all offers, the flow ends and we proceed to cancellation.
Retention Offers
Retention offers are the save mechanisms you present to subscribers during the cancel flow. SubJolt supports several types: percentage or fixed-amount discounts applied to upcoming invoices, subscription pauses that hold the subscription at the next billing cycle for a set number of periods, plan downgrades that move the subscriber to a lower-tier plan, and billing cycle switches that move the subscriber to a plan with a shorter billing period. When your payment gateway is connected, SubJolt handles the entire transaction — applying the discount, pausing the billing, or switching the plan — without any manual work on your end. You configure each offer's details (amount, duration, messaging) in the settings editor and can assign different offers to different cancellation reasons for maximum relevance.
Reactivation Banners
Reactivation banners target subscribers who already cancelled and are browsing your site again. When SubJolt detects a former subscriber through your connected payment gateway, it displays a customizable banner inviting them to resubscribe — typically with a win-back offer like a returning-customer discount. You configure the banner's message, offer details, and visual style in the settings editor under the Banner tab. The banner only appears to visitors who have an inactive subscription, so active subscribers never see it. This gives you an automated way to recapture churned revenue without running separate email campaigns or building custom win-back flows. Reactivation banners work alongside your cancel flow to cover both sides of the retention equation — preventing churn and recovering it.
Getting Started FAQ
Ready to get started?
Set up your first cancel flow in under 10 minutes.